Yes, It Applies to You
The EU AI Act is not an internal EU matter. Its extraterritorial reach works exactly like GDPR. If your AI system affects people in the European Union, you are in scope. Full stop. It does not matter that you are registered in Birmingham, Edinburgh, or Cardiff. If you sell to EU customers, employ staff in Germany, or use recruitment software that screens EU applicants, the Act applies to your organisation.
The prohibition tier has already been live since February 2025. That covers AI systems that manipulate people without their knowledge, exploit vulnerable groups, or enable real-time biometric surveillance in public spaces. If you were using any of those, you are already in breach. High-risk obligations apply from 2 December 2027 for Annex III systems and 2 August 2028 for Annex I systems. Article 50 transparency duties remain on their separate timetable.
Fines depend on the breach. The highest tier applies to prohibited practices.






