Yes, It Applies to You
The EU AI Act is not an internal EU matter. Its extraterritorial reach works exactly like GDPR. If your AI system affects people in the European Union, you are in scope. Full stop. It does not matter that you are registered in Birmingham, Edinburgh, or Cardiff. If you sell to EU customers, employ staff in Germany, or use recruitment software that screens EU applicants, the Act applies to your organisation.
The prohibition tier has already been live since February 2025. That covers AI systems that manipulate people without their knowledge, exploit vulnerable groups, or enable real-time biometric surveillance in public spaces. If you were using any of those, you are already in breach. The August 2026 deadline covers the substantive obligations: the full requirements for high-risk AI systems, transparency rules, conformity assessments, technical documentation, and human oversight protocols.
Fines sit at up to €35 million or 7% of global annual turnover, whichever is higher. The GDPR comparison is deliberate. Regulators built this one with teeth from the start.






