The Sales Pitch Tells You More Than the Contract
Ask the vendor to explain, in plain terms, how the product actually learns and improves. I have seen SMEs pay AI-tier prices for what is, underneath, a set of if-then rules built a decade ago and rebranded. If the answer comes back full of jargon and no substance, that is your answer.
Ask where the benchmark numbers in the deck come from. A statistic with no primary source behind it, dressed up with a logo from a trade press feature, is marketing, not evidence. If a number matters to your decision, insist it gets written into the contract as a representation, not left sitting in a slide nobody can hold the vendor to.
Ask what happens when you want a pilot. Two weeks, your own data, a fixed and reasonable cost. A vendor confident in their product agrees to this without a fight. A vendor who refuses, or who wants full contract value for a trial, is protecting themselves from what a real test would show you.



